Shardeum Monthly Marketing Metrics Report – Feb 2025
Shardeum's marketing metrics are now shared in a monthly blog format, ensuring data-driven insights reach a broader audience while maintaining transparent...
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Aligned with Shardeum’s core principle of being Open, Collaborative, and Community-Driven (OCC), the marketing team has consistently shared weekly metrics live on Discord every Monday since the project’s launch in February 2022. These updates include insights into the growth of social media channels, website and blog traffic, newsletter subscribers, and various campaign metrics. Additionally, the team outlines its plans for the forthcoming week and actively engages with community questions.
Starting February 2025, we will transition to publishing these marketing metrics in a monthly blog format. This shift allows us to be more efficient and stay data-driven, while maintaining our commitment to transparency. Sharing the updates through blog posts and amplifying them on social media will help us reach a broader community audience. As a community-centric Layer 1 blockchain, Shardeum values transparent communication, and presenting these updates directly to the community in a more digestible format aligns with that philosophy.
Let’s now dive into February’s performance metrics across our various marketing channels.
We successfully hosted Episode #27 of Build in Public! Participants also minted a POAP to commemorate the event.
Launched a poll to recognize the top community contributor for February! The winner will receive a $100 reward as a token of appreciation for their efforts.
4 new Validator Node-related blogs added to Node Resources page
1 SHM Token-related blog added to the recently launched SHM Coin Guide page
Introduced Shardeum Basics —a new index/pillar page covering Shardeum, its technology, and articles by the engineering team, explained in layman’s terms
Published a detailed blog covering all-in-one Shardeum features
We’ve launched the Shardeum Basics onboarding email campaign. New subscribers will receive a series of 10 emails detailing the Shardeum blockchain, starting right after their welcome email.
