Shardeum Monthly Marketing Report – May 2025

Following our April 2025 report, let’s take a look at Shardeum’s marketing performance across various channels in May.

Social Media & Community

1. Shardeum X

Metrics

• 1,429,634 Impressions
• 5.4% Engagement Rate
• 362,353 Total Followers

Key Highlights

• Shardians chose ‘Golden Gate’ as the Mainnet name
• 1000+ participants across 8 contests on Shardeum X
• Kickstarted #ABCsOfShardeum, an educational series to learn one word at a time related to Shardeum

2. BuildWeb3 on X (Dedicated for Shardeum events/meetups)

Metrics

• 57,248 Impressions
• 9.4% Engagement Rate
• 41,445 Total Followers

Key Highlights

• Hosted 2 quizzes with 200+ participants

3. LinkedIn

Metrics

• 800 Unique Visitors
• 6,895 Total Followers

4. Telegram

Metrics

• –4,024 followers
• 4298 Messages Sent
• 73,056 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $50 reward on Telegram.
• Conducted a quiz on Telegram about the Mainnet topic with 40+ participants.

5. Discord

Metrics

• –22,363 followers
• 19,796 Visitors
• 19,796 Communicators
• 656,081 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $100 reward on Discord.
• Launched “Creator of the Week” Campaign with $250 reward. We received 30+ Submissions on multiple social platforms.

Proof of Community

1. Meetup

Metrics

• Mainnet launch parties executed across 18 countries, 16 cities, and 900+ attendees
• 10 New Meetups across India with 170 attendees
• 468 Total Meetups across 22 countries till date

Key Highlights

• Celebrated the Bitcoin Pizza party in India
• Successfully executed the Mainnet Launch Party Across 61 different cities.

Content

1. YouTube

Metrics

• 22,202 Impressions
• 132 Watch Hours
• 12,803 Total Subscribers

Key Highlights

• 1000+ impressions on YT shorts

2. Blog

Metrics

• 9 New Blogs
• 23,626 Page Views
• 15,007 Page Traffic

Key Highlights

• Tutorials including SHM buying process, creating SHM wallet, and running a validator node were published ahead of mainnet launch
• Shardeum’s PayFi Mission blog was published

8. Newsletter

Metrics

• 1508 New Subscribers
• 274,500 Total Subscribers

Website

Metrics

• 84,670 Page Traffic
• 9,526 Search Traffic

Key Highlights

• Launched Mainnet Activities page. Participate in ongoing Shardeum activities and win SHM reward.

Thank you all! We’ll be back with more updates for June 2025. 😊

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