Shardeum Monthly Marketing Report – August 2025

Following our July 2025 report, let’s take a look at Shardeum’s marketing performance across various channels in August.

Social Media & Community

1. Shardeum X

Metrics

• 432,111 Impressions
• 357,247 Total Followers

Key Highlights

• Hosted BUIDLer Bootcamp with 330+ submissions. 204 smart contracts deployed, 70 wallets created & 5 dApps deployed from scratch.
• Hosted a raffle contest for 1M+ SHM held milestone in the Proof Of Keys Airdrop program with 338 participants

2. BuildWeb3 on X (Dedicated for Shardeum events/meetups)

Metrics

• 28,726 Impressions 
• 9.50% Engagement Rate

Key Highlights

• Hosted a quiz on Proof Of Keys Airdrop Program, with 125 participants

3. LinkedIn

Metrics

• 511 Unique Visitors
• 6992 Total Followers

4. Telegram

Metrics

• -1750 New Followers
• 3723 Messages Sent
• 65,260 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $50 reward on Telegram.
• Launched the Metrics submission form for Shardeum Leagues and awarded $300 to the top leagues of the month.
• Conducted a quiz on Telegram on topic Proof of Keys Airdrop Program with 30 participants.
• Hosted Shardeum x Zeeve Text AMA. We received 1.2k question submissions during the AMA.
• Hosted Shardeum #ProofOfKeys Text AMA. We received 600+ question submissions during the AMA

5. Discord

Metrics

• -15,028 New Followers
• 25,838 Visitors
• 1348 Communicators
• 622,777 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $100 reward on Discord.
• Launched the Metrics submission form for Shardeum Leagues and awarded $100 to the top leagues of the month.
• Conducted a quiz on Discord on topic 1-Click Node Deployment with 46 participants.
• Launched Discord Invite Leaderboard Challenge. A total of 1,782 members joined.
• Hosted BUIDLer Bootcamp Grand Finale with Nikhil Aparajit
• Launched one poll on Unstablenet Testnet with 94 votes.
• Conducted a quiz on Discord on topic Shardeum Unstablenet with 35 participants.
• Hosted Anyone Can Run a Node – Live Demo + AMA

Proof of Community

1. Meetup

Metrics

• 5 Meetups in APAC 
• 337 Attendants
• 550 Total Meetups across 22 countries

Key Highlights

• 3rd Anniversary of #ProofOfCommunity meetups
• Completed First PayFi Mini Hack in Nigeria

Public Relations (PR)

Metrics

• Our coverage for this month was 28 clips across leading publications

Key Highlights

• Featured an authored article by Nischal Shetty on ‘Why PayFi is more than a buzzword’
• Proof of Keys Airdrop Campaign: Team disseminated the release and secured coverage across Daily Hunt, Analytics Insight, and Alexa Blockchain.
• Partnership with Dapps.co: Team disseminated the release and secured coverage across CoinPasar, Alexa Blockchain, CXO Today, and Fintech Biz News

Content

1. YouTube

Metrics

• 12,400 Impressions
• 12,616 Total Subscribers

2. Blog

Metrics

• 6 New Blogs
• 5140 Page Views
• 4271 Page Traffic

Key Highlights

• Blog post on Shardeum’s first mainnet partner – Dapps.co – was published. Read here
• Blog on Shardeum’s Proof of Keys Airdrop program published. Read here

8. Newsletter

Metrics

• 153 New Subscribers
• 275,039 Total Subscribers

Website

Metrics

• 14,709 Website Traffic
• 3029 Search Traffic

Community Validators

Metrics

• 350+ community run validators

General Highlights

• Launched the Proof of Keys Airdrop program to reward wallets that demonstrate 30 days of self-custody – promoting decentralization, and user sovereignty. To date, participants who registered for the program collectively hold over 1.1 million SHM in their wallet. Read more 
• Shardeum’s Nagpur PayFi Hackathon saw 25+ builders deploy 10 projects on Shardeum, showcasing low-fee, scalable payments and onboarding first-time developers. Read more
• Developers from the community have built 34 dApps, from PayFi to DeFi, across our hackathon and workshop events so far. Read more
• Launched our second major mainnet partner, Dapps.co — a social network aggregator aiming to decentralize social media and empower creators and communities to own, monetize, and earn from the value they generate. Read more
• A preview of the Shardeum Ambassador Program was shared with the community, followed by an invite to the dedicated Telegram group for ambassador registration. So far we have received 298 registrations. Read more

Thank you all! We’ll be back with more updates for September 2025.

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