Shardeum Monthly Marketing Report – December 2025

Following our November 2025 report, let’s take a look at Shardeum’s marketing performance across various channels in December.

Social Media & Community

1. Shardeum X

Metrics

• 324,599 Impressions
• 339,197 Total Followers

Key Highlights

• Hosted 2 demos for Shardeum Delegators Program with 2600+ viewers
• Hosted 2 contests with 1000+ entries
• Published year ender video & thread
• Launched Hall of Fame for 2025 contributors

2. BuildWeb3 on X (Dedicated for Shardeum events/meetups)

Metrics

• 12,326 Impressions 
• 4.40% Engagement Rate

Key Highlights

• Kickstarted India Onchain Tour

3. LinkedIn

Metrics

• 2181 Impressions
• 7134 Total Followers

4. Telegram

Metrics

• -1910 New Followers
• 3038 Messages Sent
• 64,081 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $50 reward on Telegram.
• Conducted a quiz on Telegram on the topic Delegators Program launch with 31 participants.

5. Discord

Metrics

• -5363 New Followers
• 15,035 Visitors
• 459 Communicators
• 607,478 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $100 reward on Discord.
• Conducted a quiz on Discord on the topic Delegators Program launch with 28 participants.
• Launched Rumble Royale Game activity. A total of 74 participated in the weekly game.

Proof of Community

1. Meetup

Metrics

• 4 Meetups in APAC 
• 431 Attendants
• 563 Total Meetups across 22 countries

Key Highlights

• India OnChain Tour completed total 7 events
• We conducted an offline hackathon in Hyderabad as a part of India OnChain Tour

Public Relations (PR)

Interactions

• CoinPedia / TradingView / Binance / Bitget / Kripto World / Blogtienao: Secured expert interactions featuring Nischal Shetty on crypto ETFs, market maturity, volatility outlook, and asset-specific trends including Bitcoin and XRP. 

Authored Article

• CoinPasar: Featured an authored article by Nischal Shetty on “India’s Next Leap: Why the Country Is Poised to Become the World’s First On-Chain Nation.” Coverage Secured.

Press Announcements

• Shardeum and ITM Memorandum of Understanding: Announcement on Shardeum and ITM, Navi Mumbai Signing MoU to Advance Web3 Education in Maharashtra was disseminated and secured coverage across Divya Bhaskar, Thane Vaibhav, Mumbai Lakshdeep, Punyanagari, Gujarat Samachar, Loktantr Live, Navbharat, Navarashtra, and Vedant Samachar, among others.
• The Delegators Program Launch: The announcement of Shardeum launching its Delegators Program with an estimated 218% APY was disseminated and secured coverage across MENAFN, PNI, Business News This Week, Biz News Desk, Media Bulletins, Online Media Café, and other platforms.
• Humanode Partnership: Announcement on Shardeum partnering with Humanode to integrate human-centric digital identity into Web3 secured coverage across Adgully, Media Brief, SME Street, CXO Today, IBS Intelligence, Alexa Blockchain, Coin Trust, MEXC, and multiple business publications.
• Shardeum Introduces Human-Readable. shm Domains with ZNS Connect: Announcement introducing human-readable .shm domains was covered across Media Infoline, Coin Trust, Bitget, KuCoin, Phemex, Blockchain Reporter, MEXC, and other global exchanges and crypto media.
• Shardeum signs MoU with GCOEN in Nagpur: Announcements around Shardeum’s MoUs with GCOEN Nagpur to fast-track Web3 talent development secured extensive regional coverage across Nagpur-based publications, including Navbharat, Dainik Bhaskar, Navrashtra, Lokshahi Warta, Deshonnati, and Tarun Bharat, among others.

Content

1. YouTube

Metrics

• 5582 Impressions
• 12,462 Total Subscribers

2. Blog

Metrics

• 6 New Blogs
• 5280 Page Views
• 4567 Page Traffic

Key Highlights

• Shardeum Delegator program launch announced. Read more
• Announced onboarding of two dApps to the ecosystem – Humanode’s Biomapper and ZNS Connect
• Released Shardeum’s year-end blog documenting the project’s progress and journey in 2025. Read more

8. Newsletter

Metrics

• 28 New Subscribers
• 276,079 Total Subscribers

Website

Metrics

• 31,227 Website Traffic
• 2683 Search Traffic

General Highlights

• Shardeum Community Delegators program launched with following milestones achieved as of December
  • Total SHM staked: 1.24B SHM
  • Community staked: 759M+ SHM
  • Community validators: 12
  • Estimated APY: ~52%
• Two new dApps onboarded to the ecosystem – Biomapper’s Humanode (Digital Identity) and ZNS Connect (Domain Naming)
• Launched Proof of Community India onchain tour on December 8th to create awareness about onchain and dApp ecosystem. Read more
• Shardeum’s flagship events program ‘Proof of Community’ completed 500 meetups. Read more
• Up to 100 million SHM were distributed through the EVM Testnet Quest and Proof of Keys Airdrop programs conducted between August and October 2025.
• Trading contest in collaboration with Cedehub (7 days, 1 mn+ trade volume generated by 460 unique traders )
• To celebrate the builders and community members who helped shape Shardeum in 2025, we opened a submission process for a special NFT honoring their contributions.
• Developer documentation of running a validator, full, and RPC nodes completed

Thank you all! We’ll be back with more updates for January 2026.

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