Shardeum Monthly Marketing Report – September 2025

Following our August 2025 report, let’s take a look at Shardeum’s marketing performance across various channels in September.

Social Media & Community

1. Shardeum X

Metrics

• 279,218 Impressions
• 345,962 Total Followers

Key Highlights

• Celebrated 3 years of #ProofOfCommunity with 76 participants for the throwback contest

2. BuildWeb3 on X (Dedicated for Shardeum events/meetups)

Metrics

• 18,751 Impressions 
• 9.40% Engagement Rate

Key Highlights

• Hosted a quiz on Dapps.co, with 86 participants

3. LinkedIn

Metrics

• 289 Unique Visitors
• 7022 Total Followers

4. Telegram

Metrics

• -1750 New Followers
• 1181 Messages Sent
• 63,510 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $50 reward on Telegram.
• Launched the Metrics submission form for Shardeum Leagues and awarded $200 to the top leagues of the month.
• Launched Caption Contest on Telegram with 72 Participants
• Conducted a quiz on Telegram on topic Dapps.co with 21 participants.
• Launched Guess the Word Competition on Telegram with 14 Participants

5. Discord

Metrics

• -7416 New Followers
• 10,479 Visitors
• 1100 Communicators
• 622,777 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $100 reward on Discord.
• Conducted a quiz on Discord on topic Proof of Keys Airdrop Program with 24 participants.
• Launched Discord Invite Leaderboard Challenge.
• Conducted a quiz on Discord on topic Dapps.co with 17 participants.
• Launched one poll on the Shardeum Ambassador Program with 74 votes.
• Launched Rumble Royale Game activity. A total of 45 participated in the weekly game.
• Conducted a quiz on Discord on the topic Shardeum Community Programs with 29 participants.
• Hosted Shardeum Webinar + AMA

Proof of Community

1. Meetup

Metrics

• 2 Meetups in APAC 
• 240 Attendants
• 550 Total Meetups across 22 countries

Key Highlights

• Conducted a Parallel Mini Hackathon in India with over 200+ participants and 60+ project submissions

Public Relations (PR)

Metrics

• Our coverage for this month was 36 clips across leading publications

Key Highlights

• Secured an email interaction opportunity with Yahoo Finance. The story highlighted Shardeum’s scalable architecture and vision for building trust in the Web3 ecosystem.
• Secured an email interaction opportunity with Industry Wired Magazine focused on Unstablenet.
• Secured an author article opportunity with YourStory on ‘Why Crypto Payments Will Leapfrog Traditional Banking in Emerging Markets.’
• Secured industry story with CoinGeek, highlighting India’s emergence as a global leader in crypto adoption for the second consecutive year.
• Engaged with national and regional media in Delhi, Mumbai, and Bangalore to drive visibility for the press release titled “Shardeum taps India’s growing Web3 communities across Delhi-NCR, Mumbai, and Bangalore.” Secured over 36 clips in leading publications like Dainik Bhaskar, Navodya Times, Rashtriya Sahara and more.

Content

1. YouTube

Metrics

• 4967 Impressions
• 12,552 Total Subscribers

2. Blog

Metrics

• 1 New Blog
• 3407 Page Views
• 2922 Page Traffic

8. Newsletter

Metrics

• 471 New Subscribers
• 275,650 Total Subscribers

Website

Metrics

• 10,640 Website Traffic
• 2683 Search Traffic

Community Validators

Metrics

• 500+ community run validators

General Highlights

• Smart contract testnet named ‘Shardeum EVM Testnet’ went live
• A record number (489) of Shardeum is Borderless blog and video contributions received
• Shardeum’s Borderless video series has reached a major milestone with 2,000 videos published by community
• Proof of Keys Airdrop program focusing on self-custody concluded on September 15, where registered participants collectively held over 1.5 million SHM in their wallets.

Thank you all! We’ll be back with more updates for October 2025.

---