Shardeum Monthly Marketing Report – November 2025

Following our October 2025 report, let’s take a look at Shardeum’s marketing performance across various channels in November.

Social Media & Community

1. Shardeum X

Metrics

• 359,708 Impressions
• 341,385 Total Followers

Key Highlights

• Shardeum Ambassador Program went live with 200K+ impressions from Ambassadors

2. BuildWeb3 on X (Dedicated for Shardeum events/meetups)

Metrics

• 25,472 Impressions 
• 7.20% Engagement Rate

Key Highlights

• Hosted a quiz on Shardeum EVM Mainnet launch, with 71 participants
• Hosted a demo on NFTs2Me with 1500+ viewers & more than 25 NFTs deployed on Shardeum

3. LinkedIn

Metrics

• 1881 Impressions
• 7069 Total Followers

4. Telegram

Metrics

• -1806 New Followers
• 2673 Messages Sent
• 65,991 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $50 reward on Telegram.
• Conducted a quiz on Telegram on the topic NFTs2Me Project launch with 33 participants.

5. Discord

Metrics

• -11,134 New Followers
• 20,955 Visitors
• 580 Communicators
• 612,841 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $100 reward on Discord.
• Co-hosted “NFTs2Me demo day” on Discord and awarded 480,000 $SHM to NFT creators
• Hosted “NFTs2Me x Shardeum AMA” with Co-founder of NFTs2Me
• Conducted a quiz on Telegram on the topic NFTs2Me Project launch with 23 participants.
• Launched Rumble Royale Game activity. A total of 95 participated in the weekly game.

Proof of Community

1. Meetup

Metrics

• 4 Meetups in APAC 
• 210 Attendants
• 556 Total Meetups across 22 countries

Key Highlights

• Started the India OnChain Tour aiming to conduct events across the country

Public Relations (PR)

Interactions

• Yahoo Finance: Secured a standalone feature on Shardeum’s major SHM token split and Web3 community-driven growth.
• 99 Bitcoins: Secured a standalone feature highlighting co-founder Nischal Shetty’s 2026 crypto outlook.

Authored Article

• ET Edge Insights: An authored article on ‘why India’s crypto knowledge is not translating into on-chain adoption.‘
• CoinPasar: India’s Next Leap: Why the Country Is Poised to Become the World’s First On-Chain Nation.

Industry Story

• YourStory: Sourced participation in an industry round-up on crypto market volatility and investor sentiment.

Press Announcements

• The announcement of the first dApp – NFTs2Me’s launch on the Shardeum EVM Mainnet was disseminated and secured coverage across multiple publications, including Media Brief, Passionate in Marketing, CXO Today, IndianWeb2, Desh Wale, NRI News24x7, and Corporate Post News.

Content

1. YouTube

Metrics

• 3802 Impressions
• 12,510 Total Subscribers

Key Highlights

• Hosted the first BUIDLer Hour with 1792 Impressions & 123 Viewers

2. Blog

Metrics

• 4 New Blogs
• 3869 Page Views
• 3385 Page Traffic

Key Highlights

• Announcement blog published on Shardeum’s first dApp on smart contract platform – NFTs2me. Read here

8. Newsletter

Metrics

• 48 New Subscribers
• 276,009 Total Subscribers

Website

Metrics

• 14,910 Website Traffic
• 3183 Search Traffic

General Highlights

• Launched the August–September 2025 Proof of Keys airdrop checker tool to participants; Reward distribution to be completed in December
• The Shardeum Ambassador program debuted with 104 contributors, generating 710 Twitter posts and over 292K impressions. Read more
• Revamped website homepage was made live. Check here
• Shardeum Ambassador program landing page was launched
• Shardeum’s flagship events initiative ‘Proof of Community’ landing page was launched

Thank you all! We’ll be back with more updates for December 2025.

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