Shardeum Monthly Marketing Report – January 2026

Following our December 2025 report, let’s take a look at Shardeum’s marketing performance across various channels in January 2026.

Social Media & Community

1. Shardeum X

Metrics

• 218,747 Impressions
• 336,973 Total Followers

Key Highlights

• Hosted 3 livestreams for #ProofOfCommunity 500 meetups milestone, Tokenscape & ZNS Connect with a total of 2,680 listeners
• Hosted domain minting contest with ZNS Connect

2. BuildWeb3 on X (Dedicated for Shardeum events/meetups)

Metrics

• 11,316 Impressions 
• 12.50% Engagement Rate

Key Highlights

• Hosted a quiz for delegators program with 65 participants

3. LinkedIn

Metrics

• 1760 Impressions
• 7186 Total Followers

4. Telegram

Metrics

• -1075 New Followers
• 2666 Messages Sent
• 63,006 Total Followers

Key Highlights

• Hosted “Tokenscape x Shardeum AMA” with the Core team of Tokenscape
• Announced the top community contributor of the month with a $50 reward on Telegram.
• Conducted a quiz on Telegram on the topic ‘Tokenscape’ Game with 38 participants
• Conducted a quiz on Telegram on the topic ‘ZNS Connect’ with 32 participants.

5. Discord

Metrics

• -4787 New Followers
• 12,449 Visitors
• 316 Communicators
• 602,691 Total Followers

Key Highlights

• Announced the top community contributor of the month with a $100 reward on Discord.
• Hosted two Discord quizzes focused on the ‘Delegators Program launch’, with participation from 35 and 29 users respectively.
• Launched Rumble Royale Game activity. A total of 98 participated in the weekly game.

Proof of Community

1. Meetup

Metrics

• 3 Meetups in India 
• 182 Attendants
• 566 Total Meetups across 22 countries

Key Highlights

• 9 events completed in India OnChain Tour

Public Relations (PR)

Interactions

• The total mentions for Shardeum in the month of January were 19

Authored Article

• Budget 2026: India’s Next Stack Is On-Chain –  Article on pre budget in BW BusinessWorld 
• Why India’s Digital Future Must Move On Chain – Article on India moving on chain in Alexa Blockchain

Guest Post

• Invited by publication CryptoSlate to write an article on ‘Crypto bets on war go mainstream’ which was later picked by multiple media houses like CryptoNews, BitcoinEthereum News etc.

Press Announcements

• 8 clips in publications like MediaInfoLine, AlexaBlockchain etc. about partnership with Tokenscape to launch interactive gameplay for token discovery

Content

1. YouTube

Metrics

• 4691 Impressions
• 12,462 Total Subscribers

Key Highlights

Hosted a live demo for launching your NFT collection in mins with 400+ viewers

2. Blog

Metrics

• 2 New Blogs
• 2440 Page Views
• 2224 Page Traffic

8. Newsletter

Metrics

• 36,253 New Subscribers
• 312,289 Total Subscribers

Website

Metrics

• 8368 Website Traffic
• 1929 Search Traffic

General Highlights

• Shardeum Community Delegators program snapshot
  • Total SHM staked: 1.24B SHM
  • Community staked till date: 759M+ SHM
  • Community validators: 12
  • Estimated APY: ~52%
• Onboarded a new dApp – Tokenscape – to the ecosystem
• Shardeun Newsletter surpassed 300K subscribers in January 2026
• A special edition Delegators NFT was minted and distributed to Shardeum validators and delegators
• All rewards have been processed to eligible participants in EVM testnet quest conducted in October 2025 prior to smart contract launch on Shardeum
• NFT minting links were distributed to eligible participants from past campaigns, including early ecosystem supporters, builders, and Shardeum blockchain quiz participants

Thank you all! We’ll be back with more updates for February 2026.

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