Shardeum Monthly Marketing Metrics Report – Feb 2025

Aligned with Shardeum’s core principle of being Open, Collaborative, and Community-Driven (OCC), the marketing team has consistently shared weekly metrics live on Discord every Monday since the project’s launch in February 2022. These updates include insights into the growth of social media channels, website and blog traffic, newsletter subscribers, and various campaign metrics. Additionally, the team outlines its plans for the forthcoming week and actively engages with community questions.

Starting February 2025, we will transition to publishing these marketing metrics in a monthly blog format. This shift allows us to be more efficient and stay data-driven, while maintaining our commitment to transparency. Sharing the updates through blog posts and amplifying them on social media will help us reach a broader community audience. As a community-centric Layer 1 blockchain, Shardeum values transparent communication, and presenting these updates directly to the community in a more digestible format aligns with that philosophy.

Let’s now dive into February’s performance metrics across our various marketing channels.

Social Media & Community

1. Shardeum X

Metrics

• 2063 New Followers
• 361,966 Total Followers
• 362,412 Impressions
• 7.40% Engagement Rate

Key Highlights

• Hosted an AMA with Immunefi to discuss Bug Bounty III, previous Bug Bounty wins & exciting upcoming opportunities.

2. BuildWeb3 on X (Dedicated for Shardeum events/meetups)

Metrics

• 43,112 Total Followers
• 33,102 Impressions
• 6.60% Engagement Rate

Key Highlights

• Hosted a quiz on ‘Dynamic State Sharding’ with 80+ participants.

3. LinkedIn

Metrics

• 16 New Followers
• 6726 Total Followers
• 625 Unique Visitors

4. Telegram

Metrics

• -1681 New Followers
• 83,772 Total Followers
• 3043 Messages Sent

5. Discord

Metrics

• -2,716 New Followers
• 702,360 Total Followers
• 45,597 Visitors
• 2156 Communicators

Key Highlights

• We successfully hosted Episode #27 of Build in Public! Participants also minted a POAP to commemorate the event.
• Launched a poll to recognize the top community contributor for February! The winner will receive a $100 reward as a token of appreciation for their efforts.

Proof of Community

1. Meetup

Metrics

• 4 New Meetups across 4 countries
• 151 Attendants
• 443 Total Meetups across 20 countries

Public Relations (PR)

Metrics

• 6 Press Mentions

Key Highlights

• Featured in Free Press Journal.
• Featured in Metaverse Post
• Featured in Alexa Blockchain

Content

1. YouTube

Metrics

• 12,855 Subscribers
• 1800 Views
• 46 Watch Hours

2. Blog

Metrics

• 6 New Blogs
• 7419 Page Views
• 6912 Page Traffic

Key Highlights

• 4 new Validator Node-related blogs added to Node Resources page
• 1 SHM Token-related blog added to the recently launched SHM Coin Guide page
• Introduced Shardeum Basics —a new index/pillar page covering Shardeum, its technology, and articles by the engineering team, explained in layman’s terms
• Published a detailed blog covering all-in-one Shardeum features

8. Newsletter

Metrics

• 5834 New Subscribers

Key Highlights

• We’ve launched the Shardeum Basics onboarding email campaign. New subscribers will receive a series of 10 emails detailing the Shardeum blockchain, starting right after their welcome email.

Website

Metrics

• 572,310 Page Traffic
• 25,924 Search Traffic

Key Highlights

• A new game called “Pinpoint” was launched in our recently concluded Incentivized Testnet Stage 4 Quest
• The website recorded its highest number of unique visitors in the past six months

Atomium Incentivized Testnet

ITN Stage 4 Total Metrics

• 35 Million Transactions 
• 100,000+ Wallets
• 18,000+ Validators

Key Highlights

• 51,000+ Daily Average Wallets
• 433,000+ Daily Average Transactions

Thank you all! We’ll be back in April with more updates and exciting stories from the March report 😊

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